Based upon your experience in the communications industry to date… 
Based upon your experience in the communications industry to date, how would you evaluate the overall importance and benefits for a country to reach an international audience and how can AFA Press contribute towards this objective?
These days the press seems to focus their attention on negative news reports from the developing world. Country reports often give these regions the opportunity to promote an alternative image in media outlets in the Western world, giving a long-term and balanced perspective of the economic climate and current trends in business.
Having lived and worked abroad, I often find the lack of balanced articles about the developing world disheartening. Journalism tends to focus on war, famine and negative news, and rarely includes economic commentary or business reviews from parts of the world outside of the “west”. Country reports are like a breath of fresh air, giving readers the chance to read about emerging markets in articles written with the same vigour and objective analysis as we’ve become accustomed when discussing the UK or US. I think AFA Press can contribute to this end with their content providing services throughout the world.